Finca Cortesín in Spain, host venue of the 2023 Solheim Cup, has confirmed a brand new three-year partnership with main sports activities advertising, occasions, and strategic consultancy agency, Performance54.
The partnership will construct on the prevailing relationship fashioned in February 2022, which noticed Performance54 assist Finca Cortesín’s activation of the well-known match between Workforce Europe and Workforce USA and promote its membership and actual property choices.
By the renewed settlement and long-term advertising programme, Performance54 will assist Finca Cortesín ship legacy profit as a Solheim Cup host venue and additional improve its place as certainly one of Europe’s premier golf resorts.
Finca Cortesín’s championship course obtained widespread acclaim through the 18th version of the Solheim Cup, with over 80,000 spectators in attendance.
That includes standout performances from each side, the occasion will go down as one of the crucial memorable within the historical past of the competitors, with Workforce Europe retaining the title after each groups completed on 14 factors apiece; the primary ever tie within the Solheim Cup. The trophy has remained in European arms for the final three consecutive occasions.
This was one other vital step within the shared journey of Finca Cortesín and Performance54, with the latter serving to to extend visibility and consciousness for the resort throughout crucial week in its historical past by way of a complete content material and earned media technique.
As a part of the partnership, Performance54 will proceed to offer a full suite of providers, together with enterprise technique, operations, model technique and cross-platform advertising technique to additional elevate the Spanish vacation spot’s world fame.
As certainly one of Europe’s most sustainable golf venues, the resort proudly boasts the GEO Licensed label having applied a number of environmentally pleasant initiatives, together with the usage of 100% recycled water for irrigation, all through the property.
Vicente Rubio, Managing Director of Finca Cortesín, mentioned: “Having labored with Performance54 for the previous yr and a half, it was a pure development to increase this partnership for one more three years. The workforce’s experience has been instrumental in showcasing Finca Cortesín as a recognised premier golf vacation spot and sustainability champion. Collectively, we’re dedicated to reaching our targets and crafting nice experiences for our company.”
Ed Edwards, CEO at Performance54, added: “Performance54 are humbled to work with world leaders in sport, comparable to Finca Cortesin. Their dedication to staging essentially the most sensational Solheim Cup has been nothing wanting inspiring, and we’ve got loved each minute of our journey collectively to this point. Our work will guarantee Finca Cortesin continues to earn the plaudits it deserves, not solely from Europe’s main markets but additionally from world wide, as certainly one of golf’s most original experiences.”
