Titleist has appointed PGA Skilled and skilled golf retailer Peter Stanford as its new Gear Class Supervisor within the UK.
Stanford, who has a level in advertising and marketing and has labored at Buckingham Golf Membership and latterly at Royal Mid-Surrey, the place he managed Matthew Paget’s enterprise operations throughout his six shops in Surrey and Kent, is worked up on the alternative to take the class to new heights.
“I’m an enormous Titleist model fan and passionate in regards to the merchandise,” he mentioned. “Working for Titleist has at all times been one thing I aspired to, and I really feel like I can deliver lots to the gear class.
“I perceive golf retail from the attitude of a golf skilled, how professional outlets and golf golf equipment function and what the golfer needs. I feel the expertise of being on the opposite facet of the counter shall be invaluable in my new place.”
“We’re actually excited that Peter has joined Workforce Titleist,” mentioned Titleist Model Director Michael Creighton. “He brings with him a wealth of expertise from the golf trade, as a PGA skilled, with a advertising and marketing diploma and most not too long ago managing a multi-channel retail enterprise.
“His expertise of the devoted golfer, ardour for product and data of the trade are nice attributes that may permit Peter to proceed the implausible progress we now have seen in our Titleist gear enterprise.”
The gear class – the place Titleist is a market chief in golf baggage and headwear – has continued to see spectacular progress over the previous few years. In keeping with the newest on- and off-course promote by way of knowledge from Golf Datatech, Titleist golf baggage have an 18% market share for 2023 yr to this point. For a similar interval Titleist headwear has just below 19% of the market with the closest competitor at 8%.
