11.30am twenty fourth October 2023 -
Growing the Game – This story was up to date on Wednesday, October twenty fifth, 2023
England rugby participant Abbie Ward was amongst 12 feminine influencers at love.golf’s Barbie occasion – a theme chosen to showcase the similarities with the movie’s messaging that ladies could be whoever or no matter they need to be.
Ward joined different new golfers for the taster session at Burnham & Berrow Golf Membership in Somerset, and loved it a lot she plans to ask her team-mates to future occasions.
“I’m sport mad however I didn’t actually have any expertise with a golf membership in hand,” mentioned Ward, who performs for Bristol Bears and has 50 England caps. “I’ve all the time thought I’d like to have a go, and this has felt like a secure house the place I might come and take a look at it out and it doesn’t matter if I’m garbage.
“As an expert athlete I’m used to enjoying sport to a excessive customary, but it surely’s been nice to come back alongside right now and be with different freshmen. It’s opened a door for me and I’ll positively be bringing just a few of my team-mates alongside to the golf course or driving vary.”
After sharing highs and high-fives on the golf course, led by love.golf coaches Nicola Stroud and Leo Tarrant, the group loved some Barbie-fied hospitality within the clubhouse, with cocktails, pink balloons and a life-size Barbie field for the all-important selfie.
Caprice Fox, an advocate for LGBTQ+, mentioned: “Regardless of being approach out of my consolation zone, I had a lot enjoyable. love.golf is on a mission to diversify the golf scene, and I used to be impressed by their steps in direction of inclusivity.”
Sam Rowswell, a Bristol-based influencer, mentioned: “Anxiousness has that approach of holding you again from pushing your self and making an attempt new issues and consider me once I say, I used to be SO near cancelling the morning of this all-female golf afternoon. However in a world the place you are able to do something, be current. Take a step in to doing one thing that you simply wouldn’t assume you’d get pleasure from and shock your self.”
Head coach and love.golf founder Alastair Spink mentioned: “The message of the Barbie film aligns completely with love.golf, and it was an excellent session stuffed with enjoyable, laughter and studying a brand new ability amongst like-minded individuals. There’s a scene within the movie the place Ken tries to point out Barbie learn how to maintain a golf membership on the driving vary, however our in depth analysis informs us that ladies reply much better and obtain much more if given the liberty to discover the sport themselves.”
Based mostly on educational and market analysis into what ladies need from a golf expertise, love.golf – supportered by Syngenta – affords a singular strategy, empowering ladies in a gaggle surroundings freed from guidelines or technical info. The Barbie occasion was the newest step to introduce new, various audiences to golf, and the influencers can be invited to future gatherings as they proceed their new-found curiosity and enthusiasm for the sport.
