Paid Search & PPC Management Services

To drive immediate leads to a new or existing website, paid search campaigns (often referred to as pay-per-click, or PPC) are often the most viable option. However, building ineffective campaigns, targeting the wrong keywords, and not optimizing for success within paid search campaigns can cost businesses significantly in the long run.

If your business is considering paid search options, or aiming to improve your existing PPC campaigns, our paid search management team can help with ad strategy, ad spend, target keywords, ad creative, and more.

Americaneagle.com recently shared this blog that may be helpful in communicating the importance of paid search marketing to the decision-makers within your business. Please consider sharing “What is Paid Search Marketing & How Does it Work?”

Benefits of Paid Search Marketing for Businesses

More than 3.5 billion Google searches are performed each day and that number is growing each year. If your company isn’t showing up for relevant search queries, paid search services can offer much needed visibility and drive conversions.

PPC Advertising Management Services

Explore comprehensive PPC management services, designed to enhance your online presence and maximize return on investment through pay-per-click digital advertising campaigns.

PPC Account Setup and SEM Strategy Development

Experience matters. The team of paid search specialists at Americaneagle.com have built a strong foundation for success within today’s intensely competitive environment for PPC advertising and search engine marketing (SEM). In doing so, we have cultivated the trust and confidence of some of the world’s most recognized brands. With experience across industries, from B2C to B2B digital advertising, our PPC team takes a continuous improvement approach to SEM consulting and PPC development strategy. From the efficient budgeting of ad spend, to advanced audience target, creative considerations and placement, our experts are available to advance effective paid search campaign strategies for your brand. Be the envy of your competition and boost your return on ad spend (ROAS) with the PPC team at Americaneagle.com.

PPC Account Audit

Assess the strengths and weaknesses of your current PPC campaigns with a digital advertising account audit. Our PPC specialists are certified in Google Ads and will assess your recent history of account performance, ad quality, cost, conversions, ROI, and more to evaluate current status and optimization of accounts. This step aligns teams with a shared understanding of opportunities to improve digital advertising campaign performance, allowing for a strategy PPC development plan.

Paid Search Keyword Research

Keyword research is a fundamental contributor to sustained PPC success. Keyword popularity is just one small facet of keyword research. Too often, ad budgets are quickly depleted by underperforming ads that focus on high-cost keywords with the broadest reach. Other factors like the competition level for keywords and choosing keywords with more transactional intent will significantly influence conversion rates and ROAS.

Competitor Ad Analysis

Just like the business landscape today, the digital advertising marketplace is competitive. It is important to understand everything we can about our client’s top competition online. What do your competitors prioritize? Where are they succeeding, where are they struggling? A sophisticated understanding of the competition uncovers many opportunities to advance client ad campaign success.

PPC Campaign Planning and Strategy

Strategic planning for PPC campaigns aims to deliver campaigns that are not only relevant and compelling in the moment, but are also aligned with specific business goals. Leveraging the combined talents of our in-house Digital Marketing Strategists, PPC Specialists, Copywriters, and Designers, we build campaigns that are focused on business goals.

Cross-Channel Strategy

Our cross-channel approach integrates branded videos, custom graphics, email campaigns, Social Media calendars, SEO-optimized landing pages, and more to boost PPC campaign effectiveness. By aligning digital marketing initiatives across channels, we ensure a cohesive brand experience that improves conversion rates, reduces advertising costs, and strengthens your online presence.

PPC Platform Setup and Campaign Creation

At Americaneagle.com, our Digital Marketing Strategists and PPC Specialists carefully select and set up PPC platforms aligned with your business goals to maximize ad efficiency and return on ad spend (ROAS). With expertise across Digital Media, Remarketing, Social Media, and PPC Platforms, including Google Search, Google Display Network, Bing Ads, Meta, Facebook, Instagram, Pinterest, TikTok, and X. Our team optimizes campaigns to target your audience effectively to achieve business goals.

Digital Content and Landing Page Creation

As a full-service digital agency, our digital marketing teams regularly collaborate with our in-house design teams and copy writers to develop award-winning creative concepts for client ads and landing pages. Together, Americaneagle.com delivers engaging advertising campaigns that aesthetically and functionally represent each client brand at its best.

PPC Copywriting and Copy Editing

The power of words in PPC advertising cannot be overstated. Our paid search management agency includes copywriters that specialize in creating persuasive digital ad copy that speaks directly to the needs and desires of your audience in a concise manner. With a keen eye for detail, we also provide copy editing services for peer review to refine and polish your message, ensuring clarity, engagement, and effectiveness.

Ad Compliance and Regulations

At Americaneagle.com, we’re familiar with the intricacies of ad compliance across highly regulated industries, including Automotive, Healthcare and Pharmaceuticals, Alcohol and Tobacco, Firearms, Gambling, Legal Services, Financial Services, Non-Profits, and more. Our approach to navigating the complex ad compliance landscape ensures that your campaigns are not only successful but also compliant with the specific compliance guidelines and requirements of each advertising platform and business. By meticulously adhering to these standards, we protect your brand’s integrity and help to guard against potential compliance issues.

Graphic Design

Visuals are a key component of effective PPC ads and our graphics team designs ads that stand out. By creating custom graphics that enhance the appeal and engagement of your PPC campaigns, we ensure that your ads capture attention and convey your message in an impactful way.

Video Design

In the dynamic world of digital advertising, video content is unparalleled for branding. Our graphics team specializes in creating engaging branded video content tailored for video ad campaigns. We aim to produce videos that align with your brand identity and captivate your audience, increasing engagement and conversions.

Landing Page Design and Development

Americaneagle.com specializes in the design and development of PPC landing pages. Our approach to landing page design focuses on crafting visually stunning pages that resonate with your target audience and convert well. By combining aesthetic appeal with conversion rate optimization (CRO) tactics, we ensure your landing pages not only attract visitors, but have good quality scores and conversion rates for lower costs and higher return on ad spends (ROAS).

Performance Management and PPC Optimization

We maximize digital advertising results by harnessing data-driven insights for PPC optimization. By continuously analyzing and refining PPC management strategies, we aim to enhance your campaign’s performance, ensuring optimal results and ROI.

Ad Budget and Bid Management

At Americaneagle.com, effective ad budget and bid management is at the heart of our PPC strategies, ensuring optimal ROI and performance. Our approach involves leveraging both machine-learning bidding strategies and human data analysis to enhance the efficiency of your ad spend. We focus on maximizing your return-on-ad-spend (ROAS) through a crawl-walk-run budget allocation and bid optimization. By analyzing performance data for successful areas and then saturating those key areas that are converting efficiently, we fine-tune your campaigns for the best possible outcomes.

Audience Segmentation and Advanced AI Targeting

At Americaneagle.com, we excel in harnessing audience insights and advanced PPC targeting to ensure your advertising reaches the right audience at the right time. Our PPC targeting strategies effectively layer keyword and competitor research, demographic insights, and in-depth behavioral analysis with cutting-edge AI-driven targeting and bidding systems. This multi-layered approach is further refined through behavioral targeting techniques, utilizing engagement data, search terms, past purchases, customer lists, and abandoned carts to focus ad campaigns on high-converting targets. By leveraging great data sources and AI targeting systems, we significantly boost the effectiveness and conversion rates for PPC advertising.

A/B Testing and Continuous Improvement

Predicting user behavior without sufficient data is not feasible for large-scale PPC campaigns. Our strategic and data-driven approach to paid search leverages conversion data, A/B testing, and other performance testing tactics to continuously improve our clients’ PPC campaign conversion rates and ROAS. By comparing the cost/conversion or ROAS with ad variables such as calls-to-action, offers, ad copy, images, videos, search terms, ad extensions, and campaign types, we gather actionable data to improve PPC campaigns.

Reporting and Analytics

Analytics Specialists at Americaneagle.com merge multiple data sources with Google Analytics and Google Looker Studio to create clear and real-time reporting dashboards that visualize PPC campaign and website data. This produces a real-time view into PPC campaign performance guiding practical and data-driven optimization strategies for PPC success. These dashboards and automated reporting tools help our PPC teams make informed decisions, enhancing your campaign’s effectiveness through data-driven campaign optimizations.

PPC Landing Page Optimization

Landing Page optimization is pivotal in converting clicks into customers. Our team focuses on creating landing pages that are not only visually appealing but also optimized for maximum conversion rates. Utilizing insights from conversion rate optimization (CRO) best practices and ongoing performance data, we refine and adjust landing pages to enhance user experience, landing page quality scoring, and conversions.

Digital Ad Platforms and PPC Platform Management

Digital advertising and PPC ad opportunities exist across all major search engines, social media platforms, and many large ecommerce marketplaces. The digital marketing team at Americaneagle.com has a wide range of experience within high-performing digital advertising options and has helped clients set up and manage campaigns within many ad delivery platforms.

Google Ads Management

Americaneagle.com is a Google Ads Partner and offers end-to-end Google Ads management and fine-tuning of Google Ads campaigns to ensure they deliver optimal results. Our team uses strategic bid management and keyword optimization to increase visibility and conversions. Google is the #1 search engine, but also features the #2 display ad network and YouTube video advertising options, making it the top PPC ad platform overall with capabilities to target users at key milestones, while staying in front of high-converting users at multiple touchpoints throughout Google’s network of websites and partners.

Bing Ads Management

Bing Ads management is similar to Google Ads, but involves a more meticulous keyword-focused ad strategy. Americaneagle.com is a Bing Ads Partner and performs ongoing campaign optimization, keyword refinement, and performance analytics to achieve improved PPC advertising results. We leverage Bing’s unique audience to maximize reach and ROI for your Bing ad campaigns. Bing has more desktop users and a slightly older, more affluent audience. Additionally, Bing may also leverage LinkedIn data metrics for enhanced targeting of professionals. The Bing audience can be valuable for certain industries and may be an additional PPC ad platform recommendation.

Social Media Ads Management

Leveraging the power of social media platforms, we create custom advertising strategies for Facebook, Instagram, LinkedIn, X (Twitter), Pinterest, YouTube, and more. We focus on audience targeting, creative ad design, and performance monitoring to enhance engagement and achieve results.

E-commerce and Shopping Ad Platforms

Specializing in ecommerce marketing and advertising, we manage and optimize shopping ads on platforms like Google, Bing, and Amazon. Our focus is on product feed optimization, strategic bidding, and enhancing visibility of products to boost sales. We routinely work on ecommerce platforms like BigCommerce, Shopify, WordPress (WooCommerce), and more to create effective product advertising and leverage shopping ads to target online shoppers at key moments.

Remarketing Ad Platforms

Usually we leverage Google Ads and Bing Ads to run remarketing campaigns, but for some businesses a separate remarketing ad platform is leverages to do a higher level of remarketing and traffic nurturing. Our PPC teams are well-versed at utilizing remarketing advertisement platforms.

Digital Advertising Campaign Types and Strategies

Our digital advertising strategies cover a range of campaign types, including remarketing, search, display, video, and local PPC ads, designed to engage audiences and drive conversions. We focus on creating impactful campaigns that align with your marketing goals, leveraging data-driven insights to maximize reach and effectiveness across key digital platforms.

Remarketing Ads

Remarketing and retargeting techniques increase conversion rates. In a pay-per-click campaign, no matter how well designed, written, and placed the ad is, audiences do not convert at a high rate with just one single impression. We help clients identify opportunities to learn from user journeys and maximize available digital advertising tools to reconnect with individuals who have shown interest via website visits, downloads, opt-in approvals, social media interaction, previous purchases, and more.

Shopping Ads / Product Listing Ads (PLAs)

We optimize shopping feeds and manage Product Listing Ads (PLAs) for e-commerce platforms, ensuring products are prominently displayed and attractively presented to drive sales and improve product visibility. These can then be utilized to advertise products on different platforms like Amazon, Google Ads, Bing Ads, and more.

Search Ads

Our search ad campaigns on Google and Bing are designed to match your ads with users’ searches, ensuring they find exactly what they’re looking for. We fine-tune ad copy and landing pages for maximum relevance and conversion rates, directly connecting your offerings with the needs of your audience.

Display Ads

Expanding your brand’s reach, our display advertising strategies include crafting visual ads that resonate with your target audience across websites and apps. We focus on strategic placement and creative design to enhance brand visibility and engagement.

Video Ads

Our video ad campaigns harness the power of engaging video content to captivate audiences and boost brand visibility. Specializing in creative storytelling and strategic placement, we ensure your message resonates across platforms, with a particular emphasis on YouTube—the world’s second-largest search engine. By leveraging YouTube’s vast audience and advanced targeting capabilities, we craft campaigns that not only tell your brand’s story but also drive meaningful engagement and results.

Local Google Maps Ads

For local businesses, we tailor PPC strategies to drive foot traffic, phone calls, and directions. By targeting local search queries and leveraging Google Business Listings to run Local Google advertisements on Google search and Google maps, we help businesses connect with their local consumers in the moments they are searching for their products and services.

Google Local Service Ads

Google Local Service Ads boost local businesses’ visibility by placing them at the top of search results. At Americaneagle.com, we optimize these local ads to enhance local visibility, showcase reviews, and drive leads for local service companies, giving you a competitive advantage in your local market.

Google Performance Max Ads

Google offers an all-in-one multichannel advertisement called “Google Performance Max”. This leverages advanced AI machine-learning to target the right people (in-market high converters) in the moments they are most likely to convert. The audience targeting and creative setup for Performance Max campaigns is crucial to ensure optimal performance as this ad type tends to chase conversions, even when the conversions are not the right audience.

Why Choose Americaneagle.com as Your PPC Management Agency

Discover the unique advantages of partnering with Americaneagle.com for paid search marketing service(s) tailored to your PPC management needs.

Experienced Team

The digital marketing team at Americaneagle.com has earned the trust of some of the world’s most recognized brands. Longstanding brand relationships have been successfully nurtured across a wide range of industries and within virtually every major global market. As a full-service digital agency, Americaneagle.com offers the added expertise and contributions of in-house web developers, UX specialists, business strategists, and other professionals who can provide a one-stop competitive advantage to our clients.

Customized Ad Strategies

There is no such thing as a one-size-fits-all digital advertising campaign. Each business, product, market, and audience reach are different. Our tailored approach to PPC management efficiently develops well-informed campaign strategies that meet the specific needs and goals of each unique client. From concept, to execution, to continued optimization, the path to campaign success is precisely routed for each brand.

Integrated Solutions

The highest performing digital advertising campaigns are typically integrated with concurrent optimization of a business’s other digital solutions. Website content plans, search engine optimization (SEO), social media, email marketing, and more can contribute to growth in reach, leads, and conversions. As a full-service digital agency, Americaneagle.com can maximize integrated digital solutions throughout your overall marketing strategy.

Transparent Reporting

When clients establish a digital marketing partnership with Americaneagle.com they never have to wonder how their campaigns are performing. A consistent cadence of reporting combined with transparent communication and access to account managers assures our clients are always in-the-know.

Ethical Practices

Unfortunately, unethical advertising practices are rampant within digital advertising. Your brand can trust Americaneagle.com to adhere to ethical practices that honor the reputation of your respected business. We manage client campaigns with integrity, following best practices to deliver genuine campaign results without shortcuts or unethical manipulation.

Proven Success

Client success is how we measure our own performance. We are proud to amplify our client experiences and shared accomplishments. Case studies are available here on our website and we have many more that might relate more specifically to your market or industry. We would be happy to provide you with those success stories and reputable references.

Leading Pay-Per-Click Advertising Experts

Elevate your online presence and return on investment with Americaneagle.com, your premier partner in pay-per-click advertising. Our experienced team utilizes comprehensive market insights and advanced PPC campaigns designed specifically to drive meaningful conversions for your brand. By focusing on strategic ad placements and leveraging advanced analytics, we optimize your advertising initiatives for peak performance, ensuring your campaigns deliver impactful results.

Global PPC Advertising Agency

As a leading PPC advertising agency, our services know no limits. With locations across the US, including Chicago, New York, Los Angeles, Washington, D.C., and around the world, we’re able to provide digital marketing and PPC support to our clients, no matter where they’re located. Get in touch with a team member to schedule a visit to one of our many locations!

The original Paid Search & PPC Management Services page is at https://www.americaneagle.com/expertise/digital-marketing/paid-search-management.

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Author

Melisa Gaines

Melisa is a mom of two great kids and editor-in-chief of Miami Daily Journal. She loves to write about politics, sports and everything in between.
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