Mollie Marcoux Samaan, LPGA Commissioner, speaks throughout the State of the Affiliation press convention throughout the first spherical of the CME Group Tour Championship at Tiburon Golf Membership on November 16, 2023, in Naples, Florida. (Picture by Michael Reaves/Getty Photos)
It’s exhausting to imagine, however the LPGA not too long ago put collectively its first advertising and marketing division. Led by Krista Olson, the three-person crew’s goal is to develop publicity for the tour.
“We’re going to drive followers to our tournaments,” stated Marcoux Samaan, “and we’re going to drive followers to our media, all types of media, social media, digital media; we’re driving them to our tv broadcasts.”
Whereas the ambiance at a Solheim Cup is usually nice, it’s no secret that attendance at many occasions on the LPGA schedule may use a considerable enhance.
The tour not too long ago partnered with SeatGeek to create a single-source ticketing platform for tour occasions. The advertising and marketing division’s process is to assist promote extra tickets.
“That’s one hundred pc our focus, I feel, with our advertising and marketing division, with our SeatGeek partnership,” Marcoux Samaan stated. “To have the ability to drive fan engagement and to really proactively work on that, to have the ability to know who our followers are, preserve advertising and marketing to them, go into areas and use our SeatGeek partnership in addition to our advertising and marketing crew’s creativity to drive individuals to the tournaments. As a result of I feel once you activate the printed, you wish to see that persons are there and cheering on our athletes.”
